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Myths and Facts

 MYTH:  Wine sales in grocery stores will harm private liquor stores.
 FACT: Based on the experience of states that currently allow the sale of wine in grocery stores, private liquor stores are NOT harmed.

Private liquor stores succeed in Wine With Dinner states because they have different marketing strategies, there is a demand for other alcohol products and competition forces retailers to focus on customers' needs.

Of the five cities with the most liquor stores per capita, four allow wine sales in grocery stores.

CITY LIQUOR STORES PER 100,000 PEOPLE WINE IN GROCERY STORES?

Baltimore

45.30

Yes

Miami

41.38

Yes

Washington, DC

37.58

Yes

Detroit

37.00

Yes

Denver

37.68

No

Source: Analysis by the Minnesota Grocers Association of data from ReferenceUSA and the U.S. Census Bureau of liquor operations in the 50 largest cities in the U.S.

 

Upper Midwest data demonstrates private liquor stores are not harmed by wine sales in grocery stores.

CITY

LIQUOR STORES
PER 100,000 PEOPLE

WINE IN
GROCERY STORES?

Milwaukee

19.09

Yes

Minneapolis

18.55

No

Source: Analysis by the Minnesota Grocers Association of data from ReferenceUSA and the U.S. Census Bureau of liquor operations in the 50 largest cities in the U.S.

 

MYTH: Wine in grocery stores will affect youth access to alcohol.
FACT: Statistics from the FBI – along with the experience of 33 current Wine With Dinner states – indicate there is no increase in youth liquor violations when wine is sold in grocery stores.

No state has repealed wine in grocery store laws. Grocers have proven to be responsible retailers.

States with the MOST Youth Liquor Violations Per Capita

STATE

VIOLATIONS PER 100,000 PEOPLE

WINE IN GROCERY STORES?

Wyoming

222.5

No

North Dakota

189.7

No

Wisconsin

144.4

Yes

Minnesota

140.6

No

Oregon

116.1

Yes

Source - FBI Crime Statistics 2005

 

States with the FEWEST Youth Liquor Violations Per Capita

STATE

VIOLATIONS
PER 100,000 PEOPLE

WINE IN GROCERY STORES?

Illinois

2.4

Yes

New York

5.9

No

Georgia

6.3

Yes

Hawaii

6.8

Yes

Florida

7.3

Yes

Source - FBI Crime Statistics 2005

 

MYTH: Wine in grocery stores will significantly affect overall wine consumption.

FACT:

Purchasing a bottle of wine to go with your dinner menu is unlikely to greatly increase wine consumption.  In fact, there is only a modest difference in wine consumption between the states that currently sell wine in grocery stores and the states that do not.   

According to the Adams Wine Handbook, wine consumption in states with Wine With Dinner laws is only 6 percent higher than the national average.

MYTH:

Cities with municipal liquor operations will be harmed if wine is sold in grocery stores.

FACT:

Most cities will see minimal impact from competition caused by the Wine With Dinner bill.

Compared to hard liquor and beer, wine sales are still a fairly small portion of overall municipal liquor sales. Assuming that city-owned liquor stores receive 15 percent of their current income from wine, the overall impact on municipal budgets will be small and potentially mitigated by sales of other products.

Find out how little your city will be impacted by Wine With Dinner.

© Minnesota Grocers Association